I got the assignment from my school SintLucas, Eindhoven to make an awareness campaign for a fictive client Stichting Jarige Job.

The Jarige Job Foundation treats children from the poorest families to an unforgettable birthday. They don't provide money, but a birthday box filled with decorations, treats for the class and teachers, goodies for guests, and of course, a beautiful gift.

After doing research and and creating different concepts I decided to work directly with children. Asking children from age 7 till the age of 12 to draw their dream birthday and worst birthday would look like.

Portraying the drawings the children made to enhance an emotional reaction from parents. Every child deserves to be celebrated.

Down below you can see my process through this project. The research, concepts, experiments and final results.

A few drawings from the children