At 0.1% Agency, we thrive on turning bold visions into groundbreaking success. Dark Omen - a thrilling new tabletop board game - embarked on a journey to captivate enthusiasts and fund a remarkable campaign. As a full-service partner, we elevated their crowdfunding efforts through meticulous strategy, engaging content, innovative advertising, and influencer collaborations, achieving unparalleled results (Reddit: $0.16 CPC, $0.56 CPM | Meta: $0.09 CPC, $2.60 CPM).

Dark Omen aimed to captivate board game enthusiasts and achieve ambitious funding goals in a competitive market. The 0.1% Agency stepped in to devise and execute a strategy that combined compelling storytelling, laser-focused targeting, and stunning visuals to elevate the campaign to extraordinary heights.

We began with a detailed audit and market analysis to pinpoint opportunities and challenges. This led to a tailored, multi-channel strategy encompassing social media, paid advertising, influencer marketing, email campaigns, and activation initiatives, all designed to maximize engagement and conversions.

Designed and managed a 30-day content calendar, complete with captivating captions and optimized hashtags.

Ensured a cohesive brand voice and messaging across all social platforms.

Delivered consistent, engaging content that nurtured a loyal community of backers.

Developed and managed ad campaigns on Meta (IG & FB), Google, and Reddit, leveraging:

Designed bespoke ad assets tailored to each platform.

Set up and optimized tracking using pixel events to monitor campaign performance in real-time.

Reddit Ads: Achieved an industry-beating $0.16 CPC and $0.56 CPM.

Meta Ads: Delivered an astounding $0.09 CPC and $2.60 CPM.

Conceptualized, designed, and managed email campaigns that inspired action.

Wrote persuasive, on-brand copy and crafted visually stunning email designs.

Delivered measurable results, with analytics guiding ongoing optimizations.

Ina spearheaded engaging giveaway campaigns, creating a buzz among potential backers:

Designed assets, planned, and managed every detail.

Oversaw merchandise production for giveaway items.

Managed the entire campaign, from setting up posts to selecting winners, ensuring seamless execution.

Shipped curated packages to winners, further amplifying community engagement and excitement.

Ina leveraged her expertise to create a robust influencer outreach strategy:

Thorough Research: Identified 20 influencers by analyzing their engagement rates, follower demographics, and content relevance.

Global Reach: Selected a mix of small, medium, and large creators across various countries and languages to ensure a diverse and effective campaign.

Personalized Outreach: Designed visuals and compelling copy to pitch Dark Omen to influencers, initiating an outreach campaign.

Strong Partnerships: Secured five top-performing influencers with exceptional engagement rates, managed communications, and coordinated merchandise delivery.

Impactful Results: These collaborations significantly boosted campaign traffic, increasing visibility and funding momentum.

Seamlessly integrated paid social, email marketing, and organic content strategies for maximum impact.

Ensured every touchpoint worked in unison to drive engagement and backer conversions.

183.80% Funded: Dark Omen reached its funding goal within 4 days.

Elevated audience engagement and drove unprecedented traffic to their crowdfunding campaign.

Exceeded industry standards for CPC and CPM across platforms.

Dark Omen's success is a testament to the power of collaboration, creativity, and precision. At 0.1% Agency, we don’t just launch campaigns - we craft legacies. From strategy to execution, we transformed Dark Omen's vision into a funding triumph that has set a new benchmark in the board game industry.

Ready to redefine success for your project? Let’s build something extraordinary.