SN8 AUGSBURG - Branding

0.1% Agency was honored to lead the comprehensive branding for the Augsburg edition of the "Stadt nach Acht" conference, a prestigious event focused on nightlife culture and urban development, which attracted high-profile panelists like German politician Claudia Roth and other influential figures. Our process was highly collaborative, with weekly check-ins to ensure alignment with the client’s vision. We began by presenting three initial logo and key visual concepts, which, through iterative feedback, transformed into a refined branding package. This final package included a unique logo, key visual, carefully curated color palette, font package, and adaptable social media templates.

Our approach emphasized a distinctive visual style, incorporating paper textures and artwork designed to feel like authentic, handcrafted pieces. This aesthetic choice brought an artisanal, genuine quality to the visuals, perfectly capturing the cultural and creative essence of the event. The cohesive branding resonated across both digital and physical platforms, creating an impactful identity that underscored the conference’s focus and appeal to influential attendees.

The holistic branding we crafted for the event was seamlessly integrated across all online platforms, creating a cohesive and impactful digital presence. The unique logo, vibrant key visual, and carefully curated assets were prominently featured on the website and social channels, reinforcing brand consistency and identity at every touchpoint. This unified visual language enhanced the event’s online appeal, attracting audiences and keeping them engaged. With every scroll and click, visitors experienced a brand that felt both dynamic and authentic, building excitement and recognition that extended well beyond the event itself.