Big Mood Waterproof Mascara Ad Campaign

The goal of the project was to reach new buyers with e.l.f.'s waterproof mascara. The ad would specifically appeal to swimmers.

I approached this project by researching waterproof mascara formulas and swimming terminology to appeal specifically to swimmers as the main customers who would be interested in the product.

After designing the banner and reading the current product description, I wrote the copy to promote the launch of the new mascara.