Amino Z | Brand Visual Strategy, Repackaging Design

As the graphic designer on the project, my role was to create a comprehensive visual strategy that would elevate the Amino Z brand. This involved designing a range of assets, ensuring a consistent aesthetic across all platforms.

Campaign Advertisements: I developed a series of campaign ads for their Whey Protein Isolate (WPI) product that were visually impactful, and performance driven. The design focused on a clean, dynamic layout using bold typography and a vibrant color palette. The ads were tailored for various formats, including print and digital banners, with clear calls-to-action to drive traffic and sales.

Social Media Ads: For social media, the design strategy shifted to be more engaging and relatable. I created a library of templates for Instagram and Facebook ads, incorporating strong product imagery of the WPI and lifestyle photos to highlight the benefits of the supplements. The designs were optimized for mobile viewing, featuring animated elements and concise messaging to capture attention quickly in a crowded feed.

Product Packaging: The packaging was a critical component of the redesign. My goal was to create a look that was both informative and aesthetically pleasing. I created a repackaging design for their existing Muscle Muffin product. I designed a consistent, modular system, using a color-coding scheme to easily differentiate between flavors. Each label was meticulously laid out to clearly display nutritional information and key benefits, creating a sense of trust and transparency for the consumer. The final designs were clean, modern, and easily recognizable on the shelf.

The new visual identity was successfully implemented across all of Amino Z's marketing channels and product lines. The cohesive design strategy created a stronger, more professional brand image that was well-received by their target audience. The unified look and feel of the campaign ads, social media content, and product packaging led to a significant increase in brand recognition and customer engagement.

Due to the successful brand refresh, I am continuing my collaboration with Amino Z on future projects.