Bath & Body Works Rebrand

During my first semester of sophomore year, I was given the exciting opportunity to rebrand a well-known brand for my branding class. After careful consideration, I chose to work on Bath & Body Works, as I felt that the brand was in dire need of a fresh and modern look that would cater to both genders. With my design skills and creativity, I set out to create a brand that was not only visually appealing, but also approachable and digestible. The end result was a reimagined and modernized Bath & Body Works brand that resonated with both men and women alike.

Branding | Adobe Illustrator | Adobe InDesign | Adobe Photoshop October 2021