Disney+ Perks Program
syd shugarman
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Posted Jan 22, 2026
Developed visual and messaging guidelines for the Disney+ Perks Program.
Disney+ Perks
Disney+ launched its Perks Program a few years ago to reward loyal subscribers and attract new followers. The program offers exclusive benefits such as special offers, complimentary gifts, and exciting prize opportunities. This year, I developed comprehensive visual and messaging guidelines that have strategically driven the program’s expansion.
12 Days of Disney+ Perks
Disney+ launched its Perks Program a few years ago to reward loyal subscribers and attract new followers. The program offers exclusive benefits such as special offers, complimentary gifts, and exciting prize opportunities. This year, I developed comprehensive visual and messaging guidelines that have strategically driven the program’s expansion.
To build anticipation around the holiday campaign, we designed a multi-phase experience for 12 Days of Perks. Each day featured a custom, numbered ornament as part of a countdown mechanic. On December 1, the experience transitioned into a pre-reveal state, maintaining intrigue while signaling an upcoming unlock. Finally, each perk was fully revealed, shifting the UI to highlight the offer details and drive engagement.
Festive, illustrated flyers promoting the 12-day countdown and daily perk unlocks, distributed at the Santa Monica Ice Rink with QR codes for quick access.
