I served as a consultant for an AI-driven finance news website, providing strategic guidance on user experience, app features, and customer segmentation. My work involved a detailed analysis of the website’s current state, with comprehensive feedback covering user experience, design, and suggested enhancements. Additionally, I identified potential customer segments and proposed tailored marketing strategies to drive engagement and growth. Deliverables included a written report outlining recommendations and a one-hour follow-up meeting to discuss next steps. This project required a deep understanding of NLP, SaaS, and finance, along with a strategic approach to scaling the platform’s value.