io.net provides a decentralized computing network, giving AI developers access to high-performance GPU clusters at lower costs. However, the existing landing page didn’t effectively communicate its value proposition or guide users through the platform’s benefits. My goal was to create a clear, compelling, and conversion-focused landing page that simplified complex concepts and encouraged sign-ups.

The main challenge was translating technical jargon into an engaging and digestible format. The previous landing page lacked visual hierarchy, clear messaging, and a structured flow, making it difficult for new visitors to understand io.net’s advantages. Additionally, there was a need for stronger CTAs and user engagement elements to drive conversions.

I redesigned the landing page with a user-centric approach, focusing on:

A clear value proposition with bold headlines and concise messaging.

Engaging visuals and animations to simplify complex technical processes.

Stronger CTAs and conversion elements, guiding users towards sign-ups and onboarding.

A structured information flow, breaking down key benefits, features, and use cases logically.

By leveraging modern UI principles and A/B testing, I ensured that the page was both visually appealing and highly functional.

The redesigned landing page increased user engagement by 45% and boosted sign-ups by 35%. The improved UX helped users quickly grasp io.net’s value, leading to higher retention rates and stronger brand perception.