Prorata β Driving Dreams Into Reality (Concept)
Prorata is reinventing car ownership by letting people co-own luxury vehicles. Their team needed a site that felt as exciting as the cars themselves, while making a brand-new ownership model easy to understand.
Over the course of a few weeks, I designed and built a sleek, high-contrast site with bold visuals, simple explanations, and a strong focus on trust (through testimonials, FAQs, and social proof). The result is a fast, responsive website that drives users straight to the app.