Prorata Website Design for Luxury Car Co-Ownership

Prorata explores a new way to own luxury cars through co-ownership. Instead of buying a single vehicle, users can access high-end cars with shared ownership and lower commitment.

The main challenge was balancing two things: keeping the site visually exciting, while clearly explaining a concept most people aren’t familiar with.

Over a few weeks, I designed and built a high-contrast website that feels fast, bold, and easy to understand. The visuals do the heavy lifting, and the content focuses on explaining co-ownership quickly and clearly. Trust elements like testimonials and FAQs help ground the experience.

The outcome is a clean, responsive site that feels premium without being overwhelming and naturally leads users toward the app.

Live project → https://proratacar.framer.website/