The Inner Corner is a Melbourne-based makeup artistry business in its early stages. They wanted to look polished, premium, and put-together online, without taking attention away from other important parts of the business. I stepped in to help them build a brand identity that feels elevated but still approachable.

• Brand Identity:

I created a full visual identity: logo variations, colour palette, typography, textures, and brand direction. The look is rich, elegant, and bold, leaning into deep reds and refined serif type to give a luxury feel.

• Social Media Design:

Designed content templates and visuals to help their feed stay consistent and premium-looking, even as a new business. Everything was created to be easy for them to use as they grow.

• Branded Collateral:

Developed items like packaging mockups, business cards, and event materials so their brand feels cohesive across every touchpoint.

The Inner Corner now has a strong, premium brand presence that reflects the quality of their artistry, even in the early stages of their business. The new identity helps them:

Show up more confidently both online and offline

Look established and trustworthy

Stand out in a competitive industry

Keep things affordable and manageable as they continue growing