Studio Dentistico Marini–Valentini — Clinic Website (Milan)

Studio Dentistico Marini-Valentini is a multidisciplinary dental practice in the centre of Milan with more than 35 years behind it. The brief was a website that makes booking the obvious next step, tells the treatment story in plain Italian, and puts the practice's experience where patients actually look.

Choosing a dentist is a trust decision, and it is usually made quickly on a phone. The page had to answer three questions almost immediately: is this practice experienced, what do they treat, and how do I book, all without reading like a medical brochure.

UX structure and information architecture, visual design in Figma, Italian content hierarchy, and the front-end build in Next.js.

Booking as the primary action: Prenota ora and Chiamaci sit side by side in the hero and follow the visitor down the page.

Proof directly under the hero: 35+ years of practice, 12,000+ patients treated and a 300 sqm clinic, stated as facts rather than claims.

Treatment storytelling: each discipline explains what it is, who it is for and what to expect, instead of listing clinical terms.

Practical detail treated as content, not footer text: the Milan address, directions and how to reach the studio are one tap from the hero.

A calm deep-blue palette with a serif display face, positioning the studio as a private practice rather than a clinic chain.

Built in Next.js for fast mobile loads, with page structure and metadata set up for local search in Milan.

Figma, Next.js

A site that reads as reassuring rather than transactional, and gives a 35-year-old practice an online booking path as direct as its phone line.