Tegrity Marketing set out to expand their brand by launching Tegrity Technologies, a new division focused on providing practical custom software and AI solutions for business owners. Their goal was to create a clear, approachable platform that explained what they do without relying on technical jargon, highlighting services like custom software development, AI agents, automated workflows, and ready-to-use tools that businesses could install and use immediately. The site needed to establish credibility, educate visitors, and support both custom solution inquiries and direct product sales.