The fountain pen nib represents mountains, campfire and the Illustrator pen tool. The pencils underneath represent the campfire wood and pencil drawing. I created a bundle of graphics and assets to go along with the full brand to me used where ever the client needed. I also showcased the logo on different products to show how the logo could be shown off.

I also designed some achievement badges for club members to earn when they have achieved certain things whilst hiking with Designer Hikes.

Logo Variations | Horizontal, Stacked, Logo Mark

Brand Assets | Brand Illustrations, Stickers & Achievement Designs

Additional Brand Assets | Social Media Posts, Patterns​ & Product Design

This was the first time I had entered a design competition to create a brand for a company. It was a tonne of fun and seeing everyone’s entries was amazing. It was great to get my teeth into a super creative brief and design all the logo lockups and assets. This design came in 3rd, there was a tonne of great competition. I did receive a bunch of goodies too.