Northern Web Dev Brand Identity Redesign by Christine WildeNorthern Web Dev Brand Identity Redesign by Christine Wilde

Northern Web Dev Brand Identity Redesign

Christine Wilde

Christine Wilde

Northern Web Dev Brand Identity Design

Northern Web Dev reached out to me for a brand refresh for their business. They already had an existing logo but felt that it lacked personality and what they truly wanted in a design. The main goal was to create a new logo that wasn’t far from what they had already.
The logo needed to have a Celtic/Northern England/Viking theme to it. I did a lot of research for this one. I wanted to make sure I had every angle covered and as much knowledge as possible. I even looked into Viking runes and Celtic knot designs.

The Problem

The client came to me not liking his existing branding. I was given the challenge to redesign their existing logo and to create a more celtic/northern feel. At first he wasn’t 100% sure as to what he wanted for his new logo so I came up with a lot of different sketches and ideas to spark more ideas. I was happy to work with my client until he was 100% happy with the outcome.
I knew that this branding was going to be something completely different to what I’m used to working on. With the amount of detail in the final design I knew I would have to create extra logo lockups and graphics for small applications. 

The Process

I created a logo mark that featured the N & W of Northern Web. We then went through a few iterations of this design to land on a Celtic knot design that looked like it was carved out of stone. Along with the logo mark I complimented it with a suitable typeface and graphics that the client can use whether they need to. Included in this Advanced Logo Design package are different logo lockups, brand graphics & patterns, social media profile images and a full style guide.

The Results

We went through a lot of design iterations during this brand identity design but the client was very happy with the final package. It was a fun project to work on and it fixed the brand issue my client was having when he reached out. The project was great to work on throughout and made me do a lot of research into some very interesting topics and design styles. 
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Posted Aug 7, 2026

Brand identity redesign for Northern Web Dev with a Celtic/Viking theme.