Be better content Ideation & creation + Management.

David Omoyajowo

Graphic Designer
Brand Strategist
Social Media Manager
Adobe Premiere Pro
CapCut
Instagram

From 0 to 2k+ followers organically in two months!

About the brand: Be better.

Be Better is a dynamic community dedicated to inspiring individuals from all walks of life to pursue personal growth and self-improvement. With a focus on delivering daily doses of motivation through Instagram, the brand aims to empower young entrepreneurs and driven individuals to become 1% better each day. The goal is to build a loyal, engaged following by creating content that resonates deeply with the audience, all while maintaining an aesthetically pleasing and strategically curated Instagram feed. The ultimate objective is to foster a supportive community that not only follows the brand but lives by its message of continuous improvement.

Project Description:

Launched and grew the "Be Better" Instagram community from 0 to over 2,000 organic followers. Focused on delivering daily doses of motivation and information to young entrepreneurs and individuals striving for self-improvement. Designed an aesthetically pleasing grid layout, balanced with reels, posts, and carousels to keep the audience engaged. Leveraged targeted hashtags and relevant lingos to connect deeply with the community. Achieved high engagement rates through consistent content scheduling, strategic planning, and data-driven iteration.

Key highlights:

Successfully attracted and grew an engaged community of over 2,000 followers.
Developed a content strategy that balanced aesthetics with motivational messaging.
Consistently delivered content that resonated with the target audience, tripling engagement.
Maintained transparency and ensured on-time delivery, setting a standard for client relationships.
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