Digital Marketing Campaign for Mama As E Dey Hot Restaurant

/MAMA AS E DEY HOT

Client: Mama As E Dey Hot

Description: Restaurant

Location: Abuja

AD CAMPAIGN FOR “MAMA AS E DEY HOT Restaurant”

1. Campaign Goal:

• Generate brand awareness and attract potential customers to “Mama As E dey Hot”

restaurant in Abuja, Nigeria.

2. Target Audience:

• Local residents in Abuja, particularly those who enjoy Nigerian cuisine and are looking for

a new dining experience (with a focus on the specific neighborhood or vicinity where the

restaurant is located)

• Age: Adults and young adults (18-45 years old)

• Gender: Both male and female

• Socioeconomic Status: Middle to upper-middle class

Campaign Theme and Messaging:

• Theme: “Experience the Spicy Delights at Mama As E dey Hot!”

• Messaging: “Discover the authentic flavors of Nigerian cuisine at Mama As E dey Hot. Join us for a sizzling culinary journey like no other! Indulge in mouthwatering dishes prepared with love and the perfect blend of spices. Your taste buds won’t be able to resist!”

4. Visual Content:

• Capture high-quality photos of signature dishes, vibrant restaurant ambiance, and friendly

staff members.

Showcase the colorful and aromatic nature of Nigerian cuisine, highlighting popular dishes

like jollof rice, suya, egusi soup, pounded yam, etc.

5. Social Media Platforms:

• Instagram: Visual-focused platform ideal for showcasing appetizing food images and

engaging with the local community.

• Facebook: Widely used platform with broader audience reach and options for targeted

advertising.

6. Campaign Activities:

a. Hashtag Campaign:

• Create a unique and catchy campaign hashtag, such as

#MamaAsEdeyHotExperience.

• Encourage customers to share their dining experiences, food photos, and positive

reviews using the campaign hashtag.

• Regularly engage with users who participate by liking, commenting, and reposting

their content.

b. Instagram/Facebook Ads:

• Create visually appealing ad designs featuring appetizing food images and the

restaurant’s logo.

• Target the ads towards people in Abuja, Nigeria, who have shown interest in

Nigerian cuisine or dining out.

• Highlight the unique selling points of “Mama As E dey Hot,” such as authentic

Nigerian flavors, friendly service, and cozy atmosphere.

• Include a compelling call-to-action (CTA) in the ads,such as “Book your table now”

or “Visit us today!”

c. Influencer CCollaboration

• Identify local food influencers or bloggers in Abuja with a significant following.

• Collaborate with them to feature “Mama As E dey Hot” in their posts, stories, or

reviews.

• Offer them a complimentary meal or special discounts in exchange for promoting

the restaurant to their audience.

d. Engaging Content:

• Regularly post appetizing food photos, behind-the-scenes glimpses, and engaging

captions on Instagram and Facebook.

• Share interesting facts about Nigerian cuisine, food culture, and the restaurant’s

story.

• Encourage audience interaction by asking questions, conducting polls, or running

contests/giveaways.

7. Tracking and Evaluation:

• Monitor key metrics like reach, engagement, impressions, and follower growth.

• Review customer feedback, comments, and direct messages regularly to gauge the

campaign’s impact and make improvements as needed.