Digital Marketing Campaign for Mama As E Dey Hot Restaurant
Philip Sesugh Igyor
/MAMA AS E DEY HOT
Client: Mama As E Dey Hot
Description: Restaurant
Location: Abuja
AD CAMPAIGN FOR “MAMA AS E DEY HOT Restaurant”
1. Campaign Goal:
• Generate brand awareness and attract potential customers to “Mama As E dey Hot”
restaurant in Abuja, Nigeria.
2. Target Audience:
• Local residents in Abuja, particularly those who enjoy Nigerian cuisine and are looking for
a new dining experience (with a focus on the specific neighborhood or vicinity where the
restaurant is located)
• Age: Adults and young adults (18-45 years old)
• Gender: Both male and female
• Socioeconomic Status: Middle to upper-middle class
Campaign Theme and Messaging:
• Theme: “Experience the Spicy Delights at Mama As E dey Hot!”
• Messaging: “Discover the authentic flavors of Nigerian cuisine at Mama As E dey Hot. Join us for a sizzling culinary journey like no other! Indulge in mouthwatering dishes prepared with love and the perfect blend of spices. Your taste buds won’t be able to resist!”
4. Visual Content:
• Capture high-quality photos of signature dishes, vibrant restaurant ambiance, and friendly
staff members.
Showcase the colorful and aromatic nature of Nigerian cuisine, highlighting popular dishes
like jollof rice, suya, egusi soup, pounded yam, etc.
5. Social Media Platforms:
• Instagram: Visual-focused platform ideal for showcasing appetizing food images and
engaging with the local community.
• Facebook: Widely used platform with broader audience reach and options for targeted
advertising.
6. Campaign Activities:
a. Hashtag Campaign:
• Create a unique and catchy campaign hashtag, such as
#MamaAsEdeyHotExperience.
• Encourage customers to share their dining experiences, food photos, and positive
reviews using the campaign hashtag.
• Regularly engage with users who participate by liking, commenting, and reposting
their content.
b. Instagram/Facebook Ads:
• Create visually appealing ad designs featuring appetizing food images and the
restaurant’s logo.
• Target the ads towards people in Abuja, Nigeria, who have shown interest in
Nigerian cuisine or dining out.
• Highlight the unique selling points of “Mama As E dey Hot,” such as authentic
Nigerian flavors, friendly service, and cozy atmosphere.
• Include a compelling call-to-action (CTA) in the ads,such as “Book your table now”
or “Visit us today!”
c. Influencer CCollaboration
• Identify local food influencers or bloggers in Abuja with a significant following.
• Collaborate with them to feature “Mama As E dey Hot” in their posts, stories, or
reviews.
• Offer them a complimentary meal or special discounts in exchange for promoting
the restaurant to their audience.
d. Engaging Content:
• Regularly post appetizing food photos, behind-the-scenes glimpses, and engaging
captions on Instagram and Facebook.
• Share interesting facts about Nigerian cuisine, food culture, and the restaurant’s
story.
• Encourage audience interaction by asking questions, conducting polls, or running
contests/giveaways.
7. Tracking and Evaluation:
• Monitor key metrics like reach, engagement, impressions, and follower growth.
• Review customer feedback, comments, and direct messages regularly to gauge the
campaign’s impact and make improvements as needed.
Like this project
Posted Sep 4, 2023
Created and executed a comprehensive digital marketing campaign that increased website traffic by 50% and generated a 30% increase in online sales.
