Nissan North America
Ade Cooper
Outline
Nissan North America had an issue with their aftersales messaging. All of Nissan's aftersales divisions were inconsistent with their content and design, creating an erratic brand experience.
While under contract at The Marketing Store, Toronto, we worked closely with all of Nissan's aftersales teams to first challenge the issue of this not being a service program for your vehicle but about the driver owning a Nissan.
We wanted to create a brand that made the Nissan owner feel that the more they invested in their love of their vehicle, the more they got out.
Disciplines
Branding
Art Direction
Print Design
Digital Design
Print & Web strategy
Variable Printing Strategy
One of the unique things about the printed items was that it was 100% customizable. Right down to the image of the car matching the owner's vehicle model.
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Posted Apr 21, 2023
Nissan North America had an issue with their aftersales messaging. All of Nissan's aftersales divisions were inconsistent with their content and design.
