Francesco - Brand Identity

Francesco is a semi fine dining Italian restaurant that specializes in handmade pasta. Originally founded in 1972 Italy by Julio Francesco and his daughter, Eleonora Francesco, the restaurant, unfortunately, shut down after 20 years in business. Ten years later in 2002, Eleonora decided to open her restaurant, a year after she migrated permanently to Canada with her husband and three children.

The business has now grown successfully and they are looking to do a make-over to their current brand concept. The brief is to create a brand identity that matches the overall ambiance of their high-end, greenery restaurant. The tone of their brand is lively, authentic, modern, trustworthy, top-tier, and confident.