Responsive Portfolio Website Design for Cartas de Amor Ateliê

Cartas de Amor Ateliê is a brand created by Jhemily Santana, driven by her love for weddings and her desire to offer personalized stationery for couples, such as invitations, menus, and table signage.

The goal of the project was to design a responsive, easy-to-navigate portfolio website that showcased the brand's previous work. The site would focus on presenting the products and explaining the quote process — no need for an online store or user login.

It was crucial that the interface visually conveyed the brand's essence: delicacy, care, and uniqueness.

The survey aimed to understand the needs and expectations of wedding stationery customers, identifying the value they place on personalization, their interaction preferences (online or in-person), and the challenges they face.

The target audience was men and women planning their weddings, as well as newlyweds. Twenty respondents responded.

Pesquisa com usuários

Criação de persona

Jornada do usuário

Arquitetura da informação

Prototipação no Figma

Hand-off estruturado para desenvolvedor

I created a responsive prototype in Figma, tailored for desktop and mobile, capturing the brand’s romantic and elegant identity, with focus on:

Highlighting the products visually

Clearly explaining how to request a quote

Ensuring smooth and intuitive navigation

This was my first freelance UX/UI project, and it helped me:

Lead a full project from briefing to delivery

Improve my ability to extract insights from research

Design responsive interfaces and structured hand-offs

Align visual identity with user experience

This project boosted my confidence and prepared me for more complex challenges, always focused on connecting business, purpose, and people through design.