THIS PAGE LOOKS PREMIUM.
IT ALSO GIVES ME NO REASON TO BUY
Most DTC brands don’t have a design problem.
> They have a decision problem.
When everything is visible, nothing is prioritized.
> When nothing is prioritized, nothing gets chosen.
This isn’t a homepage.
> It’s a catalog.
And catalogs don’t convert.
#cro #conversionrateoptimization #dtcbrand #ecommercegrowth #uxstrategy #landingpagedesign