Case Study: Turning TakeActionCopy From “Just Another Ghostwriter” Into the Premium Authority for Financial Advisors
Adam, the founder of TakeActionCopy, helps financial advisors stand out on LinkedIn through done-for-you ghostwriting.
But before working with us, he had a big problem:
His website made him look like an amateur.
For a premium service targeted at financial advisors, his outdated site was doing the opposite of what he needed — instead of building confidence, it was hurting trust and killing conversions.
Prospects were:
❌ Ghosting after checking the site
❌ Choosing competitors who looked more credible
❌ DM-ing with questions instead of booking calls
❌ Hesitating to invest in a high-ticket ghostwriting offer
Adam knew his service was premium — the website just didn’t prove it.
That mismatch was costing him opportunities every week.
Our Solution
We rebuilt the landing page with one purpose:
➡ Turn financial advisors from “curious” into “confident enough to book a call.”
To do that, the new site needed to:
✔ Justify his pricing instantly
✔ Position Adam as the trusted go-to ghostwriter for advisors
✔ Show clear business outcomes, not “content for the sake of content”
✔ Remove friction and make booking a call the obvious next step
Every section, testimonial, and CTA was designed to reinforce authority.
The Results
The transformation was immediate.
The new site didn’t just look better — it changed how prospects perceived Adam.
📌 More booked calls
📌 No more hesitation around pricing
📌 Prospects mentioning the site on calls
📌 Clients and peers complimenting the site and asking who built it
Instead of weakening his sales process, the website became one of his strongest conversion assets.
Where Things Stand Now
TakeActionCopy has evolved from:
🚫 An outdated site that blocked conversions
to
💎 A premium brand presence that attracts qualified financial advisors
Today, Adam enters every sales conversation with credibility already earned — and that alone shortens the path to “yes.”
What We Delivered
Conversion-optimized landing page
UI/UX + structure to justify premium pricing
Framer development
New Landing Page for Take Action Copy
Problem Section
Benefits Section
An Illustration That didn't make it due to content changes :(