Sales Data Analysis Dashboard This project

Sales Data Analysis Dashboard

This project focuses on analyzing retail sales performance using an interactive dashboard built with Microsoft Power BI.

The goal of this dashboard is to help businesses quickly understand their sales performance, profit trends, and the impact of promotional campaigns on revenue.

Dashboard Features

• Sales performance overview with key KPIs • Profit vs Net Sales relationship analysis • Average discount analysis by promotion category • Time-based sales trend analysis from 2020–2024 • Visual comparison of different promotional campaigns

Business Value

This dashboard enables stakeholders to:

• identify high-performing promotions • monitor profit and revenue trends • track sales performance over time • make data-driven business decisions

Tools Used

• Microsoft Power BI • Microsoft Excel