André Mendes | Brand Identity
Ester Godoy
What do we deliver?
🚀 Visual Identity
🚀 Brand Strategy
💡 About the Brand:
André Mendes is a cosmetic dentist known for his humanized approach focused on transforming not only smiles but also the essences of his patients. His mission is to remake smiles and boost self-esteem, providing quality and personalized dental care.
💡 About the Brand Personality:
The brand personality of André Mendes is welcoming, professional, innovative, and committed to excellence. It reflects values such as empathy, trust, modernity, and dedication to the well-being of patients.
💡 Choices Behind the Project:
Typography: A sans-serif font was selected to convey warmth, humanization, and accessibility. The bold font for the name "André" emphasizes the strength and individuality of the professional.
💡 Choices Behind the Project:
Logo: Inspired by a seashell, the logo represents the tradition of dentistry and the protection that André Mendes provides to his patients. The three parts of the shell symbolize dedication to work, life, and family.
💡 Choices Behind the Project:
Colors: The colors were chosen to convey boldness, energy, seriousness, transparency, and trust. Navy blue and gray express stability, reliability, and seriousness, while orange adds warmth and accessibility.
THANK YOU ✨
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Posted Mar 24, 2024
Helped André Mendes, a dentist, attract high-class clients by creating a visual identity with energetic orange, trustworthy blue/gray colors, and humanized type
