For the Wooha project, we aimed to redefine the look and feel of water-focused charity initiatives by moving away from the clichés and instead opting for a bold, black-and-white aesthetic.

The prominent tagline "TAP THAT WATER" immediately grabs attention with its assertive tone and oversized, bold font. This strong, straightforward messaging cuts through the noise and directly addresses the solution—serving tap water as an eco-friendly alternative.

We also designed the logo.

By using a black-and-white color scheme, Wooha distinguishes itself from typical charity websites that rely on blue tones associated with water. This monochromatic palette adds a sense of cool and professionalism.

The Wooha website design takes a fresh approach to water charity by appealing directly to restaurants with a sophisticated, minimalist aesthetic. By rejecting clichés and focusing on the practical, sustainable benefits of tap water, Wooha positions itself as a forward-thinking, stylish initiative.