After collaborating on several successful projects, I was contracted by Scan123 to produce a brand video for their new software product, VelocitySign.

Their original concept was to create a fully animated explainer video. However, our exploratory conversations made it clear that the clients testing the software had rave reviews to share. I pitched Scan123 on a hybrid video, incorporating client testimonials with animated explainer segments, and we started work immediately.

I coordinated and directed videography sessions with the test clients, hiring local crews in Florida and California. I wrote the interview questions for the testimonials and scripted the voiceover pieces to accompany the animation. I created the animated segments and accompanying graphics/transitions, selected a music track, and hired and directed voiceover talent.

The end result is a product introduction and sales pitch that allows their sales team to close deals with great speed and efficiency with businesses that already have a clear understanding of the value of VelocitySign.