73% 𝐨𝐟 𝐅𝐢𝐧𝐭𝐞𝐜𝐡 𝐚𝐩𝐩𝐬 𝐥𝐨𝐬𝐞

73% 𝐨𝐟 𝐅𝐢𝐧𝐭𝐞𝐜𝐡 𝐚𝐩𝐩𝐬 𝐥𝐨𝐬𝐞 𝐮𝐬𝐞𝐫𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞𝐢𝐫 𝐟𝐢𝐫𝐬𝐭 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧. 💸 Not 𝐛𝐚𝐝 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬. Not 𝐩𝐨𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. but, 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐨𝐧 𝐬𝐜𝐫𝐞𝐞𝐧𝐬 1–4. Many 𝐅𝐢𝐧𝐭𝐞𝐜𝐡 𝐨𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐟𝐥𝐨𝐰𝐬 do this: 1️⃣ Full name → 2️⃣ DOB → 3️⃣ BVN + NIN → 4️⃣ Address → 5️⃣ ID upload → 6️⃣ Selfie …then “Here’s your account.” KYC is necessary ✅ But the problem is 𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐫𝐮𝐬𝐭 𝐛𝐞𝐟𝐨𝐫𝐞 𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐢𝐭.

So I flipped the order.

Value-first onboarding — 5 screens:

Kindly check it out in the attached image below.

𝐖𝐡𝐢𝐜𝐡 𝐅𝐢𝐧𝐭𝐞𝐜𝐡 𝐚𝐩𝐩 𝐡𝐚𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐨𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰, 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤?