Visual Identity Brand Design for Mental Health Service

Thrive Therapy is a mental health service that focuses primarily on helping teenagers. Their vision is to create a safe space outside the school where teens can seek guidance.

The client wanted an identity that is friendly and speaks about mental health & growth while appealing to teenagers. The work started with the idea of leaves that indicates growth and the hand that symbolizes support. When the logo is set up, the visual system is completed with vibrant colors and inviting typography.