Overview
This project focused on designing a website for a charity dedicated to feeding children in Africa.
Objective
To create a compelling and user-friendly website that increases awareness, engagement, and donations.
Target Audience
Challenges
Ensuring accessibility for users with varying tech capabilities.
Creating an emotionally resonant yet informative design.
Encouraging online donations and volunteer sign-ups.
Market Analysis
Conducted thorough market analysis to understand donor behavior, competitor strategies, and digital trends in the charity sector.
User Needs Assessment
Identified key user needs through surveys and interviews, focusing on ease of navigation, emotional appeal, and clear calls to action.
Design Implementation using Figma
Implemented the design using Figma, emphasizing intuitive navigation, compelling visuals, and mobile responsiveness. Prototypes were tested to gather user feedback.
Results
Increased website traffic and user engagement.
Higher donation rates and volunteer registrations.
Positive user feedback on design and usability.
