James Flower Brand Identity

An identity for warm textured sounds Brand Identity for James Flower

Deep electronic music and vibrant melodic atmospheres - this is how James Flower describes his music. A Portuguese producer, who uses music as a way of self-expression and to connect with his audience.

The first challenge for the team was to develop a brand story to form the basis of the identity. The logo is based on a flower and in the ouroboros symbol. Signifying infinity and the cycle of birth and death, because we are mortals, but music is eternal.

We are mortals, but music is eternal.

The visual identity captures his passion and emotional connection through the use of nostalgic color combinations and textured backgrounds. The colors selected make reference to earth colors, inspired by the sunrises and sunsets. Resulting in a mixture of organic and digital visual that sets the mood for the soundscapes of James Flower.

Colour Fusion- Unveiling the Spectrum of Gradient Design Book by Sandu Publishing Co.