The goal was to reimagine the iconic Oreo experience through a high-end CGI lens, while exploring a Houdini–UE workflow for realistic, real-time product lighting, animation, and fast-paced rendering.

A great commercial starts long before the first simulation bake. Detailed storyboarding and rhythmic sound design were the backbone of this project, ensuring the pacing felt fast, modern, and engaging.

Fluid motion played a central role in this project. Chocolate, milk, and strawberry elements were developed using high-fidelity simulations, focusing on weight, viscosity, and natural interaction. The goal was not just realism, but character - making each splash and flow feel appetizing and intentional.

Once the simulations were finalized, the scenes were brought into UE using Alembic/USD for look-dev and lighting. This approach allowed for real-time iteration while maintaining a cinematic finish. By leveraging UE5’s powerful rendering capabilities, I was able to output 4K, high-sample frames in a fraction of the time compared to traditional offline renderers - turning a week of rendering into a single day.

Final polish was completed in DaVinci Resolve, focusing on color grading, editing, optical effects, and sound layering. This stage helped push the visuals from clean real-time renders to a more rich, indulgent final look, while preserving brand color consistency and the natural feel of the simulations.