For @AutoRFP.ai we built a visual system that explains a com...

For @AutoRFP.ai we built a visual system that explains a complex product through simple, human-centered storytelling. Each illustration highlights a real pain point and then shows the clear “after” state once automation takes over.

We also created feature-level animations that walk through how AutoRFP processes requests, selects answers and reduces team workload without heavy explanations.

All visuals were then brought into Framer, where we designed the product pages that showcase these illustrations and animations in context.

The result is a focused narrative that makes RFP automation easy to understand and helps AutoRFP communicate its value instantly.