NKDSKIN Identity + Web UI/UX
Keeyasha Marcel
Primary Logo
About the brand:
NKDSKIN exists to transform skincare for all by centering and maximizing the sensation of our body & mind with simplicity, and self-love. NKD's mission is to put everyone’s self care into our everyday lives to provide the nutrients needed for our skin.
NKDSKIN Poster
Brand Strategy & Identity Development:
Based on research, I created a brand identity that reflects the brand's all-natural and environmentally friendly values. I chose a minimalistic color palette consisting of whites, grays and black, to give the website a calming and sleek feel. I decided to go with simple fonts that are easy to read and complements the overall aesthetic of the website.
Implementation:
The new brand identity was successfully utilized in all of NKD’s branding, including its website, and marketing materials. The project goals were creating a unique and minimalistic brand that communicates the brand’s philosophy to make customers feel comfortable in their skin, developing a visual identity system that is modern, clean, and professional by establishing a brand voice that is modern, knowledgeable, and trustworthy.
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Posted Nov 7, 2022
NKDSKIN exists to transform skincare for all by centering and maximizing the sensation of our body & mind with simplicity, and self-love.
