NKDSKIN exists to transform skincare for all by centering and maximizing the sensation of our body & mind with simplicity, and self-love. NKD's mission is to put everyone’s self care into our everyday lives to provide the nutrients needed for our skin.

Based on research, I created a brand identity that reflects the brand's all-natural and environmentally friendly values. I chose a minimalistic color palette consisting of whites, grays and black, to give the website a calming and sleek feel. I decided to go with simple fonts that are easy to read and complements the overall aesthetic of the website.

The new brand identity was successfully utilized in all of NKD’s branding, including its website,  and marketing materials. The project goals were creating a unique and minimalistic brand that communicates the brand’s philosophy to make customers feel comfortable in their skin, developing a visual identity system that is modern, clean, and professional by establishing a brand voice that is modern, knowledgeable, and trustworthy.