The Ratel | Logo Design & Brand Identity
Surafel Gizachew
The Ratel is a high-performance fitness apparel brand designed for gym enthusiasts, athletes, and fitness models who demand both style and functionality. Inspired by the relentless spirit of the honey badger (Ratel), the brand embodies toughness, resilience, and uncompromising quality. The Ratel’s merchandise features cutting-edge fabrics, ergonomic designs, and bold aesthetics that enhance performance while making a statement. The visual identity combines sharp, aggressive typography with a sleek, modern logo often incorporating subtle badger-inspired motifs to create a look that’s both fierce and premium.
Designer - Surafel Gizachew
Client -The Ratel Lifting Club
2024 GC
The Ratel - Lifting Club
2024 © All rights reserved.
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Posted Sep 30, 2025
Brand Identity design & Logo animation for a fitness apparel brand designed for gym enthusiasts, athletes & fitness models who demand both style & functionality
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Timeline
Mar 4, 2024 - Oct 5, 2024
