FIRST LIGHT | Illustrated Coffee Social Campaign

The brief FIRST LIGHT is a fictional neighborhood coffee brand created as a self-directed Aksum Studios portfolio study. The goal was a welcoming social campaign built around a simple idea: a coffee cup as a small sunrise.

One visual world, three roles The vertical hero introduces the cup and sunrise. The overhead detail gives the morning message room to breathe. The two-cup companion changes the scale, composition and tone to suggest a shared pause. Lavender, plum, vermilion and saffron connect the set without repeating the same layout.

Illustration and editable layouts The original artwork uses geometric cup forms, a warm sun and restrained shading. The two supporting 1080 × 1350 layouts have separate editable text and image frames in Canva. The illustration remains raster within those layouts; its original SVG source is preserved separately. I corrected imported crops and reviewed the actual Canva PNG exports so the full circle and both cups remain visible.

Motion The finished 12-second, 1080 × 1920 silent film adds a gentle cup-and-sun settle, staggered steam reveals and slight movement in the sunrise marks. The first closing line fades out completely before the final invitation appears. This is layered 2D illustration motion.

Delivered for this study One vertical hero, two editable companion posts, a 12-second film, original vector sources and an editing handoff. The editing handoff preserves the original sources and final exports.

For small-brand social content Five branded graphics start at US$150 with supplied approved assets and copy, one consolidated revision and an agreed one-week asset-ready schedule. Short reel editing from client footage starts at US$180; five graphics plus a reel starts at US$300. Original illustration and additional motion are scoped separately after reviewing the brief. https://contra.com/s/2O7W2OUe-social-media-starter-pack-or-5-branded-graphics