Objective: The primary goal of the "INK" editorial project was to create a visually captivating exploration of fashion week highlights. The focus was on designing unique and engaging layouts that not only showcased iconic fashion moments but also provided a distinctive visual experience for the audience.

Context: This editorial project was initiated independently, aiming to capture the essence of fashion week by curating and presenting its most memorable moments. The target audience included fashion enthusiasts, industry professionals, and anyone with an interest in the dynamic world of fashion.

Problem Statement: Fashion week events are packed with iconic highlights, and the challenge was to curate and present them in a way that felt fresh and visually exciting.

1. Research and Curation: Extensive research studying runway shows, celebrity appearances, and groundbreaking fashion statements to compile a comprehensive list of highlights.

2. Unique Layout Exploration: Experimentation with different grid systems, image placements, and text treatments was a key part of the design process.

3. Color Palette and Typography: Typography was carefully selected to complement the visuals while maintaining readability.

4. Iterative Design and Feedback: Multiple design iterations were created, and feedback from peers and potential readers played a crucial role in refining the layouts. Adjustments were made to ensure that the visual captured the essence of each fashion moment.