Objective:The primary objective of the REVIVE project was to design innovative and enticing packaging for a Coffee Protein Powder aimed at fitness enthusiasts. The focus was on creating a visual identity that conveyed energy, fitness, and the unique aspect of coffee-infused protein, all while prioritizing eco-friendly and sustainable packaging.

Context:The project was initiated for a fitness-oriented brand targeting health-conscious consumers who seek a combination of pre-workout energy and protein supplementation.

Problem Statement:The challenge was to create a minimal packaging that effectively communicated the product's dual benefits – providing energy for workouts through coffee infusion and offering protein for muscle recovery.

1. Branding and Market Research:The project began with a deep dive into the brand's identity and the preferences of the target audience. Understanding the fitness culture and market trends helped in shaping the visual language of the packaging.

2. Conceptualization:Several design concepts were explored, each focusing on combining elements of energy, coffee, and fitness. This stage involved sketching ideas and considering various color schemes, imagery, and typography that would resonate with the brand and audience.

3. Sustainable Packaging Considerations:Eco-friendly packaging was a key consideration. Exploration of materials, recyclability, and minimalistic designs that reduced waste were integrated into the design process to align with the brand's commitment to sustainability.

4. Visual Elements and Imagery:The use of energetic colors, bold typography, and imagery related to both coffee and fitness helped convey the product's unique selling points.

5. Iterative Prototyping:Prototypes of the packaging were created and tested for visual appeal, practicality, and adherence to sustainable packaging principles. Feedback from potential consumers and peers influenced iterations to refine the final design.