Sleepio Redesign

Catherine Song

Visual Designer
Product Designer
Adobe Illustrator
Adobe Photoshop
Big Health

Company: Big Health

Timeline: 2022-2023

Team size: ~7 members

Role: Art Director, Illustrator, Storyboard artist

Context: Sleepio is a digital treatment for people struggling with insomnia. Unlike other programs, Sleepio uses evidence-based techniques to get to the root of the problem and provides lasting results. Users are given short pieces of content in the form of: animated videos, text modals, quizzes and audio sequences to provide them with psycho-education and techniques on how to improve their sleep.

Goal: Being a decade old program, the majority of Sleepio focused on web content and was in need of a huge lift. Working with the creative director, content designers, clinicians and more, our goal was to do a complete redesign of both content and visual design so that the product was more accessible and relatable for the greater population.

I led the visual redesign of characters, colors and backgrounds and worked with content designers and animators to revamp our scripts and animated videos

Partner With Catherine
View Services

More Projects by Catherine