Project name: Khalihaan
Launch date: 20th May, 2020
Problem: It was struggling to gain visibility in local search results despite offering local, fresh from farm products.
Goal: To drive traffic and increase engagement on the website
Approach:
On Page SEO
1. Optimisation of meta tags, meta title and meta description on every product page of the website.
2. Created Google My Business account to increase local visibility
3. Signed up with Performance tracking tools like Ubersuggest to continuously track SEO rankings for various keywords
4. Backlinking with over 500 websites as backlinks act as endorsements, the high volume of quality links improved Google’s confidence in my website, encouraging more frequent and deeper crawling of the site.
5. Name-Address-Phone number consistency on all platforms.
6. Conducted weekly giveaways for reviews from the existing customer base.
Off page SEO
1. Influencer endorsements, especially local food bloggers and influencers.
2. Listing with local business directories
3. Created citations on major platforms like Just Dial, India mart, Trade India etc
4. Publishing success stories in local newspapers and digital magazines (https://www.theweekendleader.com/Success/3005/a-farmers-friend.html#:~:text=Success%20story%20of%20Aalok%20Rajput,%20founder)
Outcome:
1. More than 20 words on Rank 1 on google.
2. Khalihaan was constantly on first page on google.
3. Monthly Organic traffic crossed over 10k.
4. Google My Business and Justdial, in particular, gave good number of monthly visitors.
