Promotional Social Media Animation for an AI-Powered using Figma

Moses Jakkam

Web Designer
UX Designer
UI Designer
Figma
Self

Summary:

This project involved the creation of a 15 to 20-second animated video for social media promotion. The video showcases the capabilities of an AI-powered chatbot in assisting users with automobile purchase decisions. The animation follows the guidelines provided by the client and aims to engage the audience while conveying the chatbot's value proposition.

Project Objectives:

Create an engaging animated video.
Highlight the AI-powered chatbot's assistance in automobile purchase decisions.
Align with the client's brand and visual style.
Meet the guidelines provided by the client.

Project Phases:

Concept and Storyboarding:
Visual Design:
Animation:
Editing:
Dialogue and Scripting:

Challenges and Solutions:

Challenge 1: Integrating the automotive brand's design language into the animation.
Challenge 2: Creating engaging and informative dialogue for the chatbot-user interaction.

Results and Deliverables:

A 15 to 20-second animated video highlighting the chatbot's assistance in personalized car recommendations.
Dialogue and scripting for the video's chatbot-user interactions.

Conclusion:

The project successfully delivered a promotional social media animation that effectively showcases the AI-powered chatbot's capabilities in assisting users with automobile purchase decisions. Adhering to the client's guidelines and addressing challenges created an engaging and informative video that aligns with the client's brand and visual style.

Recommendations:

To further enhance the project's impact, consider implementing user testing and feedback collection to validate the effectiveness of the animation and user interactions. Additionally, explore the possibility of creating additional video content to provide more in-depth information about the chatbot's features and benefits.
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