Orivida: El Arte Del Sabor Saludable

Nathaly, the founder of Orivida, had a powerful vision: to offer consciously grown oyster mushrooms that nourish the body and connect people to the earth. But while her product was exceptional, her brand didn’t reflect the elegance, clarity, and modern values behind her work. She knew it was time for a transformation — one that aligned the brand’s identity with its purpose mushroom brand for a health conscious consumer.

The Problem

Although Orivida was gaining momentum through direct sales and word-of-mouth, the brand’s identity wasn’t supporting its next level of growth. The visual elements lacked cohesion and didn’t represent the high quality or sophistication of the product. The messaging fell short of communicating Orivida core values — sustainability, elegance, and wellness — and without a strong online presence, it was difficult to build the trust needed to reach chefs, wellness retailers, and conscious consumers. As Nathaly said, “I had the product. I had the purpose. But the brand needed to speak that truth with clarity and beauty.”

The Solution

Through a deep branding process grounded in strategy, storytelling, and design, we helped Natherly transform Orellana into a brand that feels as refined and intentional as the mushrooms she grows. We began by uncovering and articulating Orellana’s deeper “why,” crafting messaging that emotionally connects with customers seeking health, authenticity, and beauty. Visually, we reimagined the brand using a natural earth-toned palette, botanical-inspired typography, and elegant organic forms — creating a modern aesthetic rooted in nature. Finally, we brought it all to life through a clean, intuitive website designed to inspire trust, educate visitors, and invite meaningful engagement. With this transformation, Orellana now communicates its essence with confidence — a conscious, elegant brand that nourishes both body and spirit.