Overlooked to Booked: Local SEO for a Wedding Photographer

Below, please find a brief video walkthrough of the how I helped, Holly Jansen - a wedding photographer stand out online in a saturated market.

You'll also find the complete slide as well as a text version of the case study. To view, scroll past the video or click on the links below 👇🏽. Enjoy ☺️!

Holly Jansen, a skilled wedding photographer in Las Vegas, created a Squarespace site to showcase her talent for capturing life’s most memorable moments. Despite her strong Instagram presence, her website struggled to rank on Google, leaving her overshadowed in a highly competitive local market.

The primary goal was to improve Holly’s visibility in local search results for high-intent queries like “Las Vegas wedding photographer.” By increasing organic traffic, the focus was on attracting qualified leads ready to book her services. Tailored local SEO strategies were designed to help her stand out in a highly competitive market and drive sustainable business growth.

Holly faced significant challenges in standing out in the competitive Las Vegas wedding photography market. Despite a strong Instagram presence, her Squarespace website was buried in Google search results, making it difficult for potential clients to find her. Additionally, with many competitors ranking higher, Holly needed a strategic approach to improve her local SEO and gain visibility in a saturated industry.

Comprehensive Squarespace SEO Audit.

Local SEO Optimization (NAP consistency, Google My Business improvements, local keyword research).

On-Page Enhancements (schema markup, metadata optimization, alt tags for images).

Actionable Recommendations for ongoing SEO efforts.

Detailed Analytics Report to measure progress.

Weekly Progress Updates and Communication

Conducted an in-depth SEO audit to identify missed local opportunities.

Researched and implemented local keywords aligned with "Las Vegas wedding photographer" and related terms.

Ensured NAP (Name, Address, Phone Number) consistency across directories and enhanced Google My Business for better local search results.

Optimized existing website content, headings, and metadata for relevant keywords.

Added schema markup to help search engines better understand services and location.

Refined image alt tags to align with local SEO strategies.

Provided a report with actionable insights based on website performance data.

Suggested content ideas and strategies to maintain momentum and attract additional leads.

Achieved first-page rankings for multiple local keywords, including "Las Vegas wedding photographer."

Increased organic traffic by over 30% within three months.

Boosted inquiries from local couples, resulting in a higher conversion rate for bookings.

As a result of the tailored local SEO strategy, Holly’s website ranked on the first page of Google for highly competitive keywords like “Las Vegas wedding photographer.” She saw a significant increase in organic traffic, leading to more qualified leads and higher engagement from potential clients. Holly’s website stood out in the competitive Las Vegas wedding photography market, driving consistent growth and visibility.

If you're ready to get your own stand out results, get in touch! I'd love to help you grow your business online.