Below you'll find a video walkthrough of how I helped a brand new website rank on the first page of Google, in a competitive market, in less than three weeks. To ensure my client experienced sustained growth, I crafted an organic growth strategy so she could enjoy repeatable long lasting results. To view a quick video walkthrough, please scroll down a bit to view. If you'd like to see the full slide show or prefer a text version, please continue to scroll or click the links below in the Table of Contents. Enjoy ☺️!

Client: Emma, Zone of Genius Industry: Business Coach Emma, Zone of Genius, is a business coach for women entrepreneurs, helping them scale and succeed. Her website, while packed with valuable content, wasn’t bringing in the organic traffic needed to expand her business in a saturated coaching market.

Emma’s goal was to drive organic traffic to her new website, Zone of Genius, and rank for targeted keywords that would bring in quality leads for her coaching services. However, as a solopreneur, Emma found it difficult to carve out space in an already competitive niche.

Despite creating valuable content, Emma's brand, Zone of Genius, wasn’t ranking for important keywords in a competitive market. Her site was new and lacked authority, and she struggled to identify keywords that would help her stand out from the competition without getting lost in the noise.

Thorough keyword research and competitor analysis: Focused on finding low-competition keywords in a saturated market.

On-page SEO optimization: Optimized key on-page elements for keyword relevance and search intent.

Technical SEO improvements: Enhanced the website’s speed and crawlability for better rankings.

Weekly progress updates and performance tracking: Keeping Emma informed on the real-time impact of SEO efforts.

Rather than targeting generic high-competition keywords, I focused on finding hidden opportunities—low-competition keywords with high search volume that would enable Emma's site to rank faster. Using a combination of tools like Ahrefs and Google Keyword Planner, I analyzed both the competition and search volume to find the best keywords for her niche.

By optimizing Emma’s site for these keywords, I was able to increase her site’s authority and relevance. Speed optimization was also a key component, as I made sure Emma’s site was not only crawlable but also fast-loading, ensuring Google would reward it with better rankings.

Achieved first-page ranking for a new, targeted keyword in just under 3 weeks.

Organic traffic skyrocketed, with Emma’s site attracting more targeted visitors and qualified leads.

Increased client inquiries and engagement, as the higher ranking led to more visibility and trust in her services.

This project highlights how a focused SEO strategy, when executed correctly, can deliver rapid results—even in competitive industries. By strategically identifying and targeting keywords with the right balance of search volume and competition, Emma’s business was able to stand out quickly and effectively in a crowded market.

If you're ready for a thoughtful, long-term approach to SEO that brings sustainable growth and real results, I'd be thrilled to work with you. Let’s connect!