Wyrmwares Fantasy E-commerce Design

Cain

Cain A.

Wyrmwares (Demo Project)
Note: This is a capability demo exploring how fantasy-themed design can enhance a modern e-commerce experience. This project was independently conceptualized and is not affiliated with any existing store.
🎲 Project Concept Wyrmwares is a fictional fantasy e-commerce platform for premium TTRPG dice and tabletop accessories. It blends atmospheric design with a smooth, accessible shopping experience, offering both visual immersion and functional clarity.
🎯 Project Goals
Enable product customization and personalization
Showcase dynamic theme switching and styling
Highlight animation and interactive UI components
Ensure high accessibility and mobile responsiveness
✍️ Design Approach
Visual Identity: Palette: #BB9AF7 (arcane violet), #E0AF68 (gilded gold), #F7768E (spellflare pink) Typography: Space Mono for a tech-fantasy contrast, supported by Cinzel for headings Fantasy motifs blended with clean layout systems
UX & Brand Tone: Immersive navigation using in-universe terms (e.g. Arcane Bazaar), with practical patterns underneath Interface encourages exploration without sacrificing usability
💡 Key Features
Theme Switching System: Elegant toggle supports light/dark themes Respects system preferences with persistent user override Subtle transitions ensure smooth visual changes
Dice Customizer UI: Product cards with selectable attributes (metal finish, number color) Real-time previews and clearly labeled variant pricing Built for expansion into more complex item types
Immersive Shopping Interface: Products organized under fantasy-themed categories (e.g. Runic Dice, Enchanter’s Tools) Floating grid layout with hover animations and filtering transitions
🧭 User Journey
Arcane Bazaar → Browse Dice Sets → Customize → Add to Cart
User flow follows typical e-commerce logic but is layered in fantasy narrative elements, keeping both new and returning users engaged.
🎨 Typography System
Headings: Cinzel
Body Text: Inter This pairing allows for bold, thematic headers without compromising accessibility or readability in product details.
⚙️ Interactive Components
Hover Animations: Color transitions and motion depth on product cards and buttons
Loading States: Custom “spell circle” animation for loading overlays
Cart Feedback: Microinteraction on “Add to Cart” button for confirmation
📈 Performance & Accessibility
99 Accessibility Score (WCAG 2.1 AA compliant)
95 Lighthouse Mobile Performance Score
12KB CSS Bundle, optimized and compressed
Semantic HTML & proper ARIA roles used throughout
🔑 Takeaways
Design for Delight: Thematic UX doesn’t need to sacrifice clarity or usability—users want personality and polish
Performance as Immersion: Lag-free interactivity keeps users grounded in the fantasy experience
Accessibility is Core: Visual tone and accessibility aren’t trade-offs—they’re allies
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Posted May 8, 2025

Designed a fantasy-themed e-commerce platform for TTRPG dice.