Social Media Strategy & Lead Generation System

A full social media and lead generation engine for a business that needed more than just posts — they needed a system that turns followers into paying clients.

Social media content strategy with posting calendar

Meta Ads setup (Facebook + Instagram) with audience targeting

Automated lead capture via Zapier into CRM

ChatGPT-assisted content creation workflow

Performance tracking and optimization

Posting without strategy is just noise. The client was active on social media but getting zero leads from it. Engagement was fine. Conversions were not.

I rebuilt their social presence around one goal: lead generation. Every post, every ad, every automation was designed to move people from scrolling to booking. Meta Ads drove cold traffic, retargeting warmed them up, and Zapier pushed qualified leads straight into their pipeline.

The result: social media became a revenue channel, not a content treadmill.