On the content creation front, I prioritized high-quality visual content that adhered to a consistent aesthetic, reinforcing the brand identity. Diversifying content formats with a mix of photos, videos, and stories kept the audience engaged. Themed content series and compelling captions were employed to tell a cohesive brand story and foster a deeper connection with followers. Video production played a crucial role, with an emphasis on creating engaging videos and leveraging video editing skills to enhance visual appeal, incorporating elements such as music, graphics, and seamless transitions.