FLEUR - Drink Packaging
Eric Espinosa
Brand Designer
Graphic Designer
Packaging Designer
Adobe Illustrator
FLEUR is a fictional brand of gin-based coolers, distinguished by infusing hand-picked flower petals as the main ingredient.
FLEUR is for everyone and represents a celebration of life, floral diversity, and good times. Its bold and prominent logo leaves a strong first impression on new consumers, while the detailed pointillist illustrations of the flowers allude to the star of the drink.
For the longest time, I wanted to do a packaging piece related to alcoholic beverages. After some brainstorming and a few dozen designs later here it is.
