FLEUR is a fictional brand of gin-based coolers, distinguished by infusing hand-picked flower petals as the main ingredient.
FLEUR is for everyone and represents a celebration of life, floral diversity, and good times. Its bold and prominent logo leaves a strong first impression on new consumers, while the detailed pointillist illustrations of the flowers allude to the star of the drink.
For the longest time, I wanted to do a packaging piece related to alcoholic beverages. After some brainstorming and a few dozen designs later here it is.
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Posted Nov 23, 2023
A passion project about flower-infused gin cocktails.