Full-time content manager and strategist for large men's fashion and lifestyle blog. Responsibilities included (but were not limited to):

Built scalable content processes to create a large volume of posts that will outrank competitors on Google Search.

Hired and managed a large team of freelance writers, editors, and VAs, and created supporting documentation/SOPs.

Identified and pursued content gaps with keyword research and content brief creation.

Optimized 100+ existing posts using on-page SEO and affiliate links to improve rankings and increase conversions.

Built a comprehensive affiliate marketing strategy to generate passive income.

Improved site architecture with internal links and content clusters.

Reviewed and tracked a wide range of data from Google Search Console, Google Analytics, Ahrefs, and more.