Brand Identity Development and Merchandise Design

Logo Sizes — The guidelines define clear minimum size rules (75px digital minimum), showing the logo scales cleanly across all sizes without losing legibility.

Logo on Backgrounds — The logo is shown adapting across dark, light, gradient, and colored backgrounds, demonstrating its versatility and the care taken to maintain brand consistency in any context.

Primary Colors — Three primary colors form the core palette: Black, Kelp (dark olive), and Wasabi (olive green) — a grounded, nature-inspired trio that communicates trust and organic authenticity.

Secondary Colors — Genoa (teal) and Confetti (yellow) add vibrancy and energy, while Aqua Haze and White provide clean neutral balance.

Logo Font — Carena Regular was chosen for the wordmark, a serif with organic warmth that bridges heritage and approachability.

Logo Font — Carena Regular was chosen for the wordmark, a serif with organic warmth that bridges heritage and approachability.

Facebook Banner — The social cover design uses the brand tagline "Healing, the way nature intended" with the gradient palette, creating an inviting and consistent digital presence.

Social Posts — Three post templates demonstrate how the brand voice and visuals translate to content, with copy like "Reconnect with nature's healing touch" and "Pure, simple, and backed by science."

Photography Style — The photography direction blends herbalism, nature, and wellness — hands holding botanicals, women in gardens, flat lays of herbs and remedies — conveying authenticity and connection to natural healing.

Graphic/Pattern Elements — Four core brand elements are defined: the book icon, a layered wave pattern, a leaf motif, and a bare tree illustration — giving designers a flexible toolkit for marketing materials.