An abandoned cart email is

An abandoned cart email is sent to customers who added items to their cart but didn’t get to complete checkout. Its goal is to bring them back and turn that missed moment into a completed purchase. It does this in 3 ways • Gentle reminder - Nudges the customer about what they left behind without feeling pushy. • Reignites interest - Highlights the product’s value or benefits to rebuild buying intent. • Drives action - Uses urgency, incentives, or clear CTAs to move the shopper to complete their order.